A performance model needs the right conditions.

Unit economics that make sense.

Average order value, gross margin, repeat purchases and fulfillment costs all affect how much a business can reasonably invest in acquiring a customer. We need to understand those numbers before agreeing on a model.

A clear sales process.

There should be a reliable way to identify completed sales and account for cancellations, refunds or other adjustments. For longer sales cycles, the process for matching leads to closed sales needs to be clear.

Access to useful tracking.

Both sides need agreed access to the data required to evaluate campaigns and verify sales. If measurement is incomplete, tracking improvements may be needed before launch.

Capacity to handle demand.

Marketing can only help if the business can respond to inquiries, fulfill orders and maintain a workable customer experience as demand changes.

What we review together.

• Your offer, audience and market
• Average order value and gross margins
• Current acquisition channels and campaign history
• Sales cycle, conversion rates and fulfillment capacity
• Tracking access, attribution and reporting

We assess each business individually. We do not promise that every business will qualify or that a specific result will be achieved.