SP. / ABOUT

A different approach to agency compensation.

SP. was built around a straightforward principle: marketing compensation should be connected to measurable business outcomes.

01 / THE PRINCIPLE

Shared focus on commercial outcomes.

We work with businesses to manage paid advertising and track the sales it generates. Clients fund advertising directly, while our compensation is tied to verified sales under agreed terms.

02 / TRANSPARENCY

Clear rules, agreed in advance.

A model linked to sales only works when the measurement is clear. We aim to define sales, attribution, reporting, refunds and payment terms before campaigns begin.

03 / REALISTIC EXPECTATIONS

No one-size-fits-all promises.

Business economics, competition, demand and operational constraints all affect advertising performance. We review the context first and do not promise a particular outcome.

NEXT STEP

Tell us what you're building.

We'll review your business and decide whether there's a sensible basis for working together.

Contact SP.